March 19, 2010’s book giveaway & iPhone app

JD LasicaIgenerally don’t write about our social media clients — but has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, readers will get 10 hardcover books shipped to your house.

More on the contest in a moment, but you should know about the Secrets of Success app. Here’s the Newsroom Page that we helped build, offering background and media assets.

Dale Carnegie Secrets of Success App Tour

I do a lot of public speaking these days, so it was intriguing to hear billionaire Warren Buffett say in this YouTube video: “I was terrified of public speaking when I was in high school and college — I couldn’t do it, I’d throw up — so I took this Dale Carnegie course.” As soon as he finished it, at age 20, he applied to be a teacher at the University of Omaha “because I wanted to get in front of people.”

What’s cool about the Secrets of Success app — which, yep, I plunked down 99 cents for in the iTunes Store — is that it goes far beyond public speaking into tips and tactics for mastering workplace culture, presentation effectiveness, team member engagement, leadership development, sales effectiveness, customer service and lots more.

Embedded at top is a 90-second tour of the Dale Carnegie Secrets of Success App. It’s one of the biggest iPhone apps I’ve seen, weighing in at 127MB because of all its video components — so make sure you download it over wi-fi, not by cellular.

The app outlines basic human relations principles and shares tips, techniques and daily “confidence boosters” exclusive to Dale Carnegie Training’s well-known workshops and courses. Not every video clip hits the mark, but on the whole Secrets is a good way to sharpen your professional edge or boost your confidence to grab the next rung in your career ladder.

Want a free hardcover book?

As part of this promotion that David Spark and I are running for Dale Carnegie Training, will be giving away 10 free copies of How To Win Friends and Influence People — which, by the way, has sold more than 15 million copies worldwide over the years and garnered 756 customer reviews on Amazon.

(Interesting side note: It took repeated questioning to get an answer out of Apple. An app maker is restricted to 50 coupon codes to give away the app. No, you’re not allowed to purchase additional coupon codes — even at the full 99-cent price — and give them away to help promote the app. Ridiculous policy, in my view, but that’s Apple for you.)

We’re also reaching out to 20 bloggers and influencers in the coming weeks. Each of the 20 participating bloggers (plus me) gets to set up his or her own rules for the book giveaway. (Here are the overall Contest Rules on the Dale Carnegie blog.) So here are my rules:

1. The first five people who post a comment asking to receive a copy of the book will get one.

2. I’ll select the next five based on the comment you leave, telling why you think Secrets of Success or How to Win Friends might be valuable to you in today’s 21st century workforce.

3. There is no 3.

If you write about business and have a fair-size following on your blog, let me know and we’ll see about adding you as one of the bloggers giving away books to your readers.

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JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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13 thoughts on “’s book giveaway & iPhone app

  1. Clearly these days one should now look back at some of the foundational work of this kind and see how it matches up to current practices! Makes sense!

  2. What a timeless book with priceless advice – should be assignment number one before one even graduates from high school. Moreover – the book can serve ongoing as a great paper mentor in addition to your real world networking. I know just the young candidates to begin digging into this gem!

    • Narissa, we need your email address so you can send us your shipping address for your free book!

  3. Thanks for the contributions, folks! For anyone else interested during the next week, the top 5 slots have been filled — so we'll pick the last 5 book winners based on the content of your comment (just say why you want the book or why you think the app might be useful in today's workplace). Thanks again!

  4. Sound advice and wisdom are timeless, and it appears that Dale Carnegie's “How To Win Friends and Influence People” falls into this category. Carnegie's books and courses have helped thousands of business people over the years. I'd be delighted to add this book to my library and join the throngs that have benefited from his wisdom. Thanks!

  5. I have used quotes from this classic book for years in my speaking and writing. But all of the quotes have come from exerpts of the book; I’ve never actually read the book cover to cover. But I’d love to do so! I also have a healthy following on my blog; especially my book reviews. I’d be interested in a book giveaway through my blog for this classic book. Thanks for considering me for this.

  6. The reason why Dale Carnegies books are still relevant and of value today is that they are based on human relations, the rules of which in essence have not changed for millenia.

    Dale's genius was to gather anecdotes and insights from all the sources he could access, then formulate the principles to put into his books.

    The barriers to unlocking the Dale Carnegie information are that in todays society many cannot really be bothered to: read anything, listen, apply, or make any real effort to change.
    (we are too impatient, or looking for the quck fix, easy out etc).

    If you pass the book to me I promise to:-

    Write notes in it, query the text, (how can use this, apply to me?)
    Highlight the passages most of interest/meaning to me.

    It will end up looking a bit worn out , but at least I used it !

  7. Hi JD! This is an excellent post, thanks so much for the reminder to refer to Dale Carnegie's timeless priniciples for business success. You just gave me a great idea for the next set of video interviews on envisionGood: ask guests I interview how they apply selected principles of Carnegie in their ventures/projects/business to lead and build teams, cultivate positive mental attitudes, manage stress, etc. Thank you for the inspiration! Since a book like Carnegie's is meant to be shared, if you lend me a copy, as soon as I complete the video series I'll give it back to you to so that you can give it to another reader of yours : ) I'd love to give a book away with each video post in the Carnegie series I publish on envisionGood too: thank you for considering me!