Post by Adi Englander
The social media marketing space can be a tricky playing field for online businesses. If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust.
The difference between the two outcomes is often determined by your proactiveness. Are you actively participating in online communities? Do you stay in tune with your target market?
Fair enough, you probably have a lot on your plate as an online business owner or marketer. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne.
In this post, we’ll cover everything there is to know about SentiOne to help you decide if it matches your brand’s specific needs.
What is SentiOne?
Simply put, SentiOne is a social media monitoring and reputation management platform. It will help you listen, analyze, and respond to any conversation in your specific market (among other things).
By doing so, you can accomplish the following things:
- Identify Current Trends in Your Niche
By listening to conversations and searching for popular posts, you can identify trending topics which you can absorb in your content marketing strategy.
In some cases, it can also help you gain ideas for your product development.
- Connect with Leads
With social listening tools, you can specifically look for brand mentions and connect with users that have a strong purchase intent. It will also help you reach out to prospective influencers and brand ambassadors.
- Correct Misinformation
Sometimes, your competitors or customers who had a bad experience with your product may spread false information that can harm your reputation.
While there’s no surefire way to prevent this, you can lessen or reverse the damage by responding as quickly as possible.
Just like most modern cloud-based tools, SentiOne has a minimalistic approach when it comes to its user interface design.
It’s simple, ergonomic, and definitely easy to navigate.
After signing up to SentiOne, you have the option to run through their tutorial. This is recommended if you’re absolutely new to social listening.
Fortunately, SentiOne’s learning curve is comparable to a mobile app, which means you should be fine even if you choose to jump straight into the action.
If you’re booting SentiOne for the very first time, you’re immediately brought to a three-step project setup:
Depending on your goals, you can choose whether to track a brand name, a social media profile, or general topics that are relevant to your business. But if you really want to know what this platform can do, then you should choose the “Advanced Project Configurator”, which allows you to track as many keywords as you want:
At this point, you should begin to notice the fluidity of the platform. As you insert keywords under “Project rules”, results will begin to show up in the live preview area.
Another noteworthy feature would be the rule filters. They allow you to refine how keywords are searched from the specified source.
For example, under the “Facebook” option, you can choose whether to scan for keywords from fan pages, groups, or event pages.
As the name suggests, the “Exclude” rule allows you to eliminate results that contain certain keywords or are written by a specific author.
This is useful if you want to avoid scraping results that pertain to competitors or similarly-named terms.
Feel free to use as many rules as you like in a single project. Just don’t forget to assign a project name you can remember.
Now that we have covered the basics, it’s time to move on to SentiOne’s more specific features:
Advanced, Real-Time Analytics
Upon creating your first project, the “Dashboards” tab will automatically be populated with real-time analytics. This is where you can have a bird’s-eye view of your social presence over time.
Surprisingly, SentiOne can provide you with a goldmine of data in such a short amount of time.
In addition to a summary of mentions and content with your keywords, you can also observe your share of impressions, the gender distribution of your audience, the overall sentiment of users, and so on.
The email alert feature is something busy marketers will surely appreciate. It currently has two modes: a daily summary that will regularly provide you with updates, and a critical alert that will only trigger if a specific mention exceeds a preset threshold.
Quick PDF Reports
A social media listening tool isn’t complete without the generation of PDF reports. Fortunately, SentiOne makes this process a breeze.
In the “Reports” tab, you can instantly generate reports based on the data sets you select. You can also include your company logo for branding purposes.
These reports will then be available for download to other team members, which bring us to the next feature:
Collaboration with Other Users
Lastly, in the “Users” tab, you can create user accounts for every member of your team. Simply supply a user email, password, and adjust the permission options as you see fit.
SentiOne is straightforward at the surface but offers a lot of depth in terms of customizability and analytics. Granted, the platform is still relatively new, but it’s already what plenty of social listening tools try to be.
It’s fast, easy to use, and avoids “analysis paralysis” by giving users full control on what they can see and hear.
We live in a world where cloud-based tools are spawned left and right.
Although this may seem like an exciting time for online businesses, it can also be outright confusing.
Use too many tools in your business ecosystem and you’ll end up over-complicating your processes — use too few and you’ll have a hard time keeping up with competitors and their fancy toys.
Hopefully, the review above helped you determine whether SentiOne is the perfect fit for your needs. If you have any thoughts, concerns, or recommendations regarding the social media listening space, we’d love to hear about them in the comments below.Adi Englander is a freelance writer and social media expert who writes for Gerris digital, a full-service digital strategy firm in the Washington, DC, area.