I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down […]
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris, or now for Status Labs: too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely […]
Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground?
After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to […]
You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Churn out five-times the amount of content you’ve been writing then hit publish and walk […]