Post by Jessica Santos Mobile marketers are constantly searching for ways to attract users to their apps — and keep them there. It’s an immense challenge: Apps lose 90 percent of their daily active users within 30 days after installation. On top of that, 23 percent of apps are used only once. So how do […]
Kevin Smokler and author J.D. Lasica discuss Lasica’s new high-tech thriller “Biohack: A Gender Wars Thriller.”
The real value of customer feedback lies in what you do with the information. Here’s how you can evaluate and act on the info you gather for your business.
Using social media to interact with your customers can boost your business in so many ways – from finding new customers and gaining business intelligence to inform future direction to addressing concerns and protecting your brand image.
If you’re not sure why your content seems to be falling flat in performance, here are four of the top reasons why content marketing campaigns fail and what you can do to get back on track.