Post by Jessica Santos Mobile marketers are constantly searching for ways to attract users to their apps — and keep them there. It’s an immense challenge: Apps lose 90 percent of their daily active users within 30 days after installation. On top of that, 23 percent of apps are used only once. So how do […]
Here are six trends in 2017 that will impact mobile and contribute to its continuously staggering growth.
AMP is a Google-backed open-source project designed that launched last February as an open standard to make it easier for any publisher to have pages load quickly on mobile devices.
Here’s an infographic, based on App Annie forecasts, that shows where the most growth is coming from in the app industry in 2016 and beyond for both the iOS and Android platforms.
These days, the latest trend is apps becoming ‘‘light.’’ With unbundling becoming a growing trend, we’re starting to see more and more specialized apps with unique advantages.