Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
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You followed the advice of the experts and created a YouTube channel. You even produced and uploaded some videos. Now you watch the numbers grow as YouTubers view your videos and subscribe to your channel.
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house. The social mediasphere is enormous and 80% listening which demands crisis management experience and a solid team.
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.