Authenticity, relevance, originality are among keys to success At BlogWorld Expo in Las Vegas, one of my favorite sessions was the presentation by consultants Dave Peck (a friend) and David Griner called Like It Or Spike it: Social Media Case Studies. Any brand thinking of launching a social media campaign should internalize the lessons that […]
Blogworld Expo
Highlights of BlogWorld Expo 2010
Last week’s BlogWorld & New Media Expo was one of the best social media gatherings I’ve attended in some time, and not just because of the Las Vegas nightlife. The conference is attracting an increasingly robust set of tracks that highlight leading thinkers from sectors like social health, nonprofits, travel, mobile and social media business. […]
Moderating a session at BlogWorld Expo
Mobilizing your social network View more presentations from JD Lasica. Can individuals and organizations use social media to advance the social good and create meaningful societal change? In his Oct. 4 article in the New Yorker, author Malcolm Gladwell argues no. The revolution will not be tweeted, he says. “We seem to have forgotten what […]
How Ford does social media
Ford’s social media efforts from JD Lasica on Vimeo. Scott Monty & team take integrated approach rather than focus on short-term campaigns Major corporations have begun jumping into the social media pool. One of the biggest success stories this year has been the performance of Ford Motor Co. — they’re making big waves but aren’t […]
5 ways to improve your presentation skills
Improving your presentation skills from JD Lasica on Vimeo. If you give presentations or speeches in public — ranging from a workshop panel appearance to a keynote lecture — chances are that you could benefit from sharpening your presentation skills. I met Danielle Daly, co-founder of Rexi Media, at Blogworld Expo last month and was […]