Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
book review
8 books for your 2011 Summer Reading List
Regular readers know that in between consulting projects at Socialmedia.biz and Socialbrite, I sneak in the occasional book review. My schedule has been more hectic than usual, but this is a good time to slip in some short writeups in advance of summer reading season.
Books still matter — whether in print or on an electronic reader.
Review: ‘Social Marketing to the Business Customer’
Istill run into executives and top-tier managers who think of social networking as an employee productivity drain. For anyone who shares a similar point of view, run to your nearest bookstore and pick up a copy of “Social Marketing to the Business Customer” by Paul Gillin and Eric Schwartzman (disclosure: I’m friends with both authors).
The book is chock full of meaty, real-world examples of how to grow your business using B2B and B2C strategies and tactics.