Wouldn’t it be great if someone could simply explain to you the secret to creating great content? The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it.
brand journalism
Content marketing: The secret to getting discovered in search
Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have drawn blank stares just a few years ago — is now becoming recognized as a principal way for any small business, mid-size company or large corporation to get […]
55 expert tips to produce better & faster content
David Spark offers hundreds of tips on how to produce content better and faster. Check out his selection of the 55 creative content and media production tips.
Lean content marketing: How to do it right
Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists. Last night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content […]
Why I hate the term ‘content marketing’
It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to […]