What tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Here are three solutions: Snapchat Discover, Medium and LIFE IN HI-FI.
brand marketing
Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
Brand wins and fails in social media (infographic)
Nike, Sephora, Honda win, McDonald’s not so much Guest post by MBA in Marketing The past year has seen some big moments in social media marketing — both wins by brands as well as some major stumbles. As the worldwide social media audience grows, the impact of wins and fails is amplified. Win, and your […]