Mobilizr, a new mobile startup, is helping to turn users’ social content into a promotional tool for brands.
brands
How Facebook has quietly created a gold mine for marketers
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To […]
A blueprint of how to succeed in social media
Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how […]
Word of mouth marketing flaws exposed
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
What to look for in social media execution
You’re not a techie nor a media person and don’t know anything about social media tools? Start small. Really small.