June 5, 2013

The importance of ‘the ask’ in social marketing

To achieve goals for your brand or yourself, build trust and intimacy through asking

Chris AbrahamIwas spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on with an episode titled, “Giving It Away.” What caught my attention was the last segment, “Amanda Palmer: How Do You Get People To Pay For Music?

Amanda Palmer discusses her past as a street performer and busker and discusses how she’s taken everything she learned from making her living from the kindness of strangers and passersby and brought it into the Internet age. Continue reading