Think a media crisis is going to be your undoing? Chris Abraham talks about mea culpa marketing and why authenticity is key to bringing things back together.
Crisis Management
Win the online reputation land war
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results […]