The Long Tail Last week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out […]
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How Dell handles customer service and sales through social media
At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the […]
Dell features Socialmedia.biz
I've been following the social media work of Bob Pearson, VP of communities and conversations for Dell, for some time (he's @bobpdell on Twitter). So it came as a surprise when a friend IM'd to say, Hey, did you know Dell is promoting your blog? Well, no. But a look at their lead 58-second introductory […]