December 18, 2009

5 ways to increase the reach of your blog or RSS feed

survival-guide-toDeltina HayYou may be losing out on opportunities to improve the reach of your RSS feed or blog.

These optimization tips can help:

• Burn your feed to Feedburner.com. Take advantage of the optimization and analytics features they offer.

• Offer alternate ways for readers to subscribe to your feed. Use FeedBurner tools like email subscriptions and subscription buttons like the ones on AddtoAny.com to offer more choices for your readers.

• Add your feed to as many feed directories as you can. Don’t assume that just because a service is being pinged (notified) about your posts, that your feed is listed in their directory. Start by claiming your blog at Technorati.com. Then use the toprankblog blog directory list to find more.

rss_logo• Import your feed into your social networking sites. Facebook allows you to import RSS feeds into your profile and offers applications for you to import feeds into Facebook pages. LinkedIn offers an application to include your feed in your profile. And you can use a tool like HootSuite.com to import your feed into your Twitter account.

• Create a lifestream or social page. Start an account with a lifestreaming service like FriendFeed or create a page on a social site like Squidoo. Import your feed into your new accounts along with relevant information from your other social Web accounts.

Though these tips will help improve the reach of your RSS feed or blog, the best way to get more subscribers is to regularly generate as much quality and on-topic content as you can.

Previously in this series

December 1, 2009

How to advertise your business on Facebook

facebook advertising

A step-by-step guide — excerpted from Survival Guide Chapter 6: Social Networking

survival-guide-toDeltina HayHere is part 6 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 6 of the book focuses on one of the most powerful social media strategies: social networking. These sites are incredibly effective outlets for finding new customers and readers, but if you don’t choose the right strategy, it’s easy to find your message spread thin. Below you’ll find a detailed explanation for creating and optimizing a Facebook page, as well as a Social Networking Strategy to help you prepare information and build profiles in social networking sites.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

Creating Facebook Pages

Once you have a Facebook account and have completed your profile, log in to Facebook, and go to the “Advertising” link at the bottom of your Facebook profile page, or go directly to the Facebook business link. Continue reading

August 5, 2009

Survival Guide Chapter 4: Building a WordPress-powered website

survival-guide-toDeltina Hay Here is part 4 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 4 of the book is about building a Website using WordPress as a Content Management System (CMS). (As an immediate example, SocialMedia.biz is a site powered by WordPress.).

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 4: Building a WordPress Powered Website

The Anatomy Of A WordPress Site

Let’s look at the main elements of a WordPress site. Each of the examples in this chapter has these general areas, just represented a little differently. …
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July 24, 2009

Survival Guide Chapter 3: RSS feeds & blogs

survival-guide-toDeltina Hay Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 3, the longest chapter in the book, is about RSS feeds and blogs. This chapter is packed with information and useful tips about content preparation, feed readers, optimization, and much more to ensure maximum exposure in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 3: RSS Feeds and Blogs

Optimizing Your Blog And RSS Feed

Your RSS feed or blog will do you little good if nobody knows about it or cannot subscribe to it. This section highlights ways for you to optimize and promote your feed. Most of these tips are for both blogs and RSS
feeds, but some of them only apply to blogs. It is made clear if something only applies to blogs….

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July 16, 2009

Survival Guide Chapter 2 Overview

Deltina Hay Here is part 2 of the series I will post over the next few months based on chapters from my book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

smbcover100Chapter 2 of the book is about preparing the content you will need to implement your Social Web strategy. It will assist you in preparing and gathering content as well as optimizing it for maximum exposure and mileage in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 2: Preparation

Once your strategy is in place, use it to prepare the content you will need for implementation. Try to resist the urge to just “wing it.” Proper preparation of your descriptions, biographies, and other blurbs will greatly increase your exposure in the Social Web. …

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