When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem.
Is email marketing still relevant in a 2.0 world?
Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.