Google is closing in on its goal of being federated across all of its properties, so be acutely aware. They’re triangulating us all and will soon be able to identify not merely what “you” want, need, and desire, but what you, yourself, (or me, Chris Abraham), want in particular, down to your very essence.
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Is Google turning from a search engine into a publisher?
Google’s search results are becoming more personalized, but users want to know: is Google moving away from its search engine roots and moving into the role of content publisher? Google’s Matt Cutts discusses how the company is trying to satisfy users’ needs without undercutting websites.