Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not […]
Google Authorship
Google: Are authors replacing inbound links as the key to success in search?
Are authors replacing inbound links as the key to success in Google search? Here’s how to create a content strategy by enlisting top influencers to write for your sites.
Why Google Authorship matters to your business
If you create content on the Web, then your biggest challenge is to have people find you in search. If you create original content, someone, somewhere, at some point has ripped off your material and republished it as their own. Or perhaps they’re a partner site that has your permission to republish your content. Google, Bing and the other search engines often have a hard time determining who published it first and who’s the rightful owner. In other words, whose link should appear higher in the search results?