I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, […]
likes
How to become a super-node in the attention era
Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.