Folks are already talking about you online — or soon will, gladly and maybe badly. Find out how transparency and utilization of social media can help boost your reputation in the online world.
How to take control of your online reputation
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR. Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As some of you may know, I recently onboarded as Team […]
Brands: How to cut your exposure to Facebook business risk
Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
Facebook will remain king, but social pure plays will fade
Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.
Don’t fall in love with the shiny toy of the day
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it.