The adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Here are perspectives of highly experienced execs who share their thoughts on how Web 2.0 is changing their businesses and mindsets.
newspapers
Newspaper social media policies: Out of touch
Photo by Zarko Drincic on Flickr This year we’ve seen the steady succession of social media policies issued by major news organizations. The common theme that runs through these edicts is that they were written by top managers, with the input of lawyers, who seem to have little understanding of how social media can benefit […]
Social journalism: Using social networks to build community
Social journalism: Community building through social networks View more documents from JD Lasica. Here’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long. A half dozen newspaper executives thanked me for the presentation afterward, so the […]
Tools to build an engaged online community
Tools to Build an Engaged Online Community View more documents from JD Lasica. Here’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on […]
Newspapers and blue sky thinking
Getting Over Fear of Failure to Make Rapid Decisions View more presentations from Paul Gillin. For the past 10 weeks I’ve been a faculty member of the Knight Digital Media Center Leadership Conference, helping editors from 10 newspapers learn how to incorporate social media into their newsrooms. The online training sessions culminated in three days […]