Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
online reputation management
Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field.
Here are steps your company or organization should consider taking to get ahead of the problem by steeling your defenses before a crisis hits.
What you say about yourself online and what others say about you online will affect your business’ bottom line. The content that we and others create about us form our online identity. Read up on why reputation management is critical and how you can better protect and promote your brand.
If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. Know your industry buzzwords and keep your business current.