January 15, 2013

‘Optimize’: A discussion with marketing expert Lee Odden

LeeOddenLee Odden on stage (Courtesy of ionSearch via Creative Commons)

How to achieve an ‘optimized state of mind’

Shonali BurkeIdon’t do a lot of book reviews because I don’t like to skim books. I really read them, and that takes time.

OptimizeHowever, one book I couldn’t put down was Lee Odden‘s Optimize, which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived that I immediately started thumbing through it.

Yup, that’s a photo of my copy of the book, with all those little flags, and sticky thingummies.

It’s just a terrific book – not just about SEO (search engine optimization) but much more about getting into an “optimized state of mind.” That is “where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement.”

And if you’re going to stay competitive in today’s marketplace – forget about excelling, it takes so much to just stay abreast – you have to be able to do this. Ideally, you’ll start to do it better and better. Continue reading