It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.
Press release
The Social Media News Release explained in detail
After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line.
Real bloggers and real blogs always trump Robot Armies
Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet.
Why are you so afraid of engaging bloggers?
Tips for how your agency or firm should do outreach the right way Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison, does and lots of other companies try […]