The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.
Radian6
Radian6 and the Yellow Brick Road for brands
A chat with the CEO of Radian6 from JD Lasica on Vimeo. CEO Marcel LeBrun on how companies should listen, monitor and engage with customers I‘m still getting out from under the atomic dustbin that is my home office. It’s been an insanely busy year, from the relaunch of Socialmedia.biz as a distributed consulting firm […]