Search has changed dramatically in just a few short years. Google now penalizes sites that are buying links or are invested in private blog networks. Here are the most recent developments.
search techniques
Don’t believe what Google tells you about search
For the vast majority of Web publishers, bloggers and businesses who just want to create content and have it read, SEO techniques still matter a great deal. So ignore what Google has been telling you and pay attention to these search techniques that still work.