Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and […]
Search
Free report: ‘Real-Time Search and Discovery of the Social Web’
Google, Microsoft scramble to incorporate real-time search into their results Call it good or bad timing, but I just happened to finish a report on real-time search on the day that Google announced its rollout of its integrated real-time search results within its general search results. After some last-minute edits, the report is now done […]
Joanna Lord on brands, SEM and social media
Joanna Lord on SEM and social media from JD Lasica on Vimeo. This summer I had the chance to sit down, on a sun-splashed day in Santa Monica, with Joanna Lord, a colleague at Socialmedia.biz who’s a leading industry expert in search engine marketing (SEM). Joanna is co-founder and chief marketing officer of YourJobStop (formerly […]
Web 2.0 Summit: Content & search get social
Aneesh Chopra, the U.S. Chief Technology Officer. Social networks becoming more relevant to offline lives I have been to every Web 2.0 Summit since its launch except for one (when I had a speaking commitment in Toronto), so it was good to be back at the venerable technology conference in San Francisco this week. This […]
Google vs Facebook – the search is on!
Once upon a Myspace time, I tried searching for a few band profiles inside the Myspace network. I didn’t get the exact spelling and spacing right, and ended up on a total search maze. What a disaster! From there on out, I would actually leave Myspace, go back to Google and search there for a […]