Joanna Lord of SEOmoz talks about how small businesses can play big through the use of inbound marketing. She outlines two fundamental components: creating great, quality content, and being authentic in your marketing.
SEOMoz
How optimizing my ugly Google+ pic increased free traffic 35%
Maybe you shouldn’t judge a book by its cover, but our test-run shows that a great Google-plus picture has the power to increase your click-through rate. Cyrus Shepard outlines a few minor tweaks you can make to your G+ picture to generate more activity.
Top tools to help you curate business content
SEOmoz’s Gianluca Fiorelli talks about content creation. Learn about the five different kinds of curation and discover the tools that can help you in this process.
The synergy between social media and search
‘The more retweets a link receives, the better it performs in search results’ I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of […]
A small slice of Web 2.0 Expo
One of the big tech conferences of the year, SF-based Web 2.0 Expo, is now in the books. I was able to attend only two of the four days, but here are some takeaways: I had a chance to check out Central Desktop on the tradeshow floor. Above is my 3 1/2 minute interview with sales rep Mandy Gonzales.