Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, […]
Social media
Do your Twitter followers matter to your brand?
Building a good Twitter account can be a vital part of your brand’s online marketing presence, but stay aware that what you say and who you say it to can have a far-reaching impact on your reputation. It’s far better for your business in the long term if you build your Twitter reputation slowly.
Using brand ambassadors to complement your social media campaign
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]
Should you hire a social media community manager?
The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine.
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.