While December is a slower paced month than some, the conferences and events continue steadily into the holiday season. Learn about all of the events taking place from Los Angeles to Paris.
Strategy
Brands: How to cut your exposure to Facebook business risk
Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
Web 2.0 Adoption Curve, 2009-2015
Learn how you can use the Adoption Curve to gauge your investments in Web 2.0. Know the ins and outs so you can avoid some of the extremes that the majority of the market will experience.