May 18, 2010

Successful techniques for building your industry voice with social media

Bypass gatekeepers. Hold contests. Become a super user.

David SparkWhat does it take to actually be seen in the social media sphere? To raise your profile so that you’re seen as a leading voice, a super user? And can that voice be translated into an actual business, or a great new job? A couple weeks ago I keynoted a conference called the PINCShow, for print designers, in San Francisco. It was produced by the Visual Media Alliance (VMA, formerly known as PINC).The presentation offers just a sampling of different voice-building techniques along with stories of the people and organizations that made them happen.

Got some techniques of your own? What’s been successful? What hasn’t? Let us know.

And here are some follow up materials:

March 8, 2010

End of the resume, rise of the super user

David SparkWhether you’re looking to get hired, or you’re looking for A+ talent, you want to be seen as or want to be looking for super users.

This 14-minute live presentation was given at the Dice event at The Computer History Museum in Mountain View, Calif. In the presentation I explain the super user model and give examples of how companies have found, built relationships with, and hired super users.

What do you think? Do you think the 8 ½ x 11 paper resume has any future in the age of social media? If you want to get hired, become a super user. Attach yourself to a brand and/or industry. Create, share, and build relationships with industry members and other super users. And if you’re a company looking for talent, look to super users. They’re highly visible and passionate. You’ll find they’re an excellent source for marketing, staffing, and business development.