Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]
Social media may not be 100% free for much longer
Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution.
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.
Can you build an audience while maintaining intimacy?
When it comes to engagement, genuine interaction is what your supporters are seeking. Read up and learn to balance relationship building with audience building.
In praise of social media perseverence
Persistence and consistency reign supreme in the social media world. In a classic tortoise and the hare twist, find out why constant contact with your social platforms is key.