Crowd Companies has just launched as a brand council for the collaborative economy. The new effort from Jeremiah Owyang takes the Sharing Economy, Maker Movement, crowdfunding, 3D printing and alternative currency and wraps them in a single metaphor: the Collaborative Economy Movement.
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How to use content communities to expand your brand’s reach
Besides the obvious SEO benefits to having original content, engaging content also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back.