Your brand’s success on Facebook depends on how you integrate social media into your overall marketing mix In this ongoing series, Socialmedia.biz explores how brands can use Facebook more strategically. • Part 1: How to run an effective Facebook campaign for $5 • Part 2: The danger of buying Facebook fans Guest post by […]
Webtrends
Top 20 social media monitoring vendors for business
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.