“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
word-of-mouth marketing
BzzScapes: Passionate fans connect with brands
Today Boston-based word-of-mouth marketing firm BzzAgent takes the wrapping off a very interesting new venture: BzzScapes. Here’s my initial impression, after a 20-minute phone call Friday with BzzAgent founder and CEO Dave Balter (pictured at right): A “brands community” was a long time in coming, and I’m glad to see that BzzAgent has incorporated some […]
An interview with Martin Oetting of Germany’s trnd
As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to start this series of interviews while at lunch with today’s interviewee, Martin Oetting, […]