Today Boston-based word-of-mouth marketing firm BzzAgent takes the wrapping off a very interesting new venture: BzzScapes. Here’s my initial impression, after a 20-minute phone call Friday with BzzAgent founder and CEO Dave Balter (pictured at right): A “brands community” was a long time in coming, and I’m glad to see that BzzAgent has incorporated some […]
Word-of-Mouth
An interview with Martin Oetting of Germany’s trnd
As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to start this series of interviews while at lunch with today’s interviewee, Martin Oetting, […]