Google, Microsoft scramble to incorporate real-time search into their results
Call it good or bad timing, but I just happened to finish a report on real-time search on the day that Google announced its rollout of its integrated real-time search results within its general search results. After some last-minute edits, the report is now done and I’m making it available to everyone for free. It’s titled, “Real-Time Search and Discovery of the Social Web.” You can download the PDF, or view it as a slide show on Scribd.
Given that I’m makiing the report available free, I ask just one thing in return: feedback. Positive, negative, it’s all welcomed — just please make it constructive. I’m eagerly learning as much as I can about this subject. This is an area that I think is going to grow like crazy, and we’re only looking at a thumbnail’s worth of what is yet to come.
Here are some highlights from the report.
- Real-time search could steal away as much as $40 billion from traditional search. Google and Microsoft’s announcement to incorporate real-time search results is a good first step to prevent losses.
- The definition of real-time search is far more varied than the definition of traditional search. You’ll see more variations in what is considered a real-time search engine.
- All real-time search engines are far from equal. The major reason is they don’t index the same content.
- Real-time search engines that index only Twitter are missing up to 90 percent of the real-time web.
- One exciting new aspect of real-time search is the creation of real-time programming that will be complementary and competitive with traditional programming (e.g. TV, radio, print and online).
Enjoy and let me know what you think. David
December 10th, 2009 CORRECTION: The article mentioned that real-time search engine Wowd required a plugin for its use. That is not true. Current report is updated to reflect that it’s not required.David Spark, a partner in insidesocialmedia.com, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.