1) Look for PR Friendly Tabs or Images indicating a blogger wants to hear from brands.

2) Search for CommentLuv blogs and note whether any businesses are commenting and whether the blogger allows keywords in the name field. Both are indications that they are small business and/or brand friendly.

You DO still have to make sure what you want is RELEVANT to that blog and offer at least a reasonable attempt at a decent pitch – but at least you know that blogger has some blog outreach savvy.

Businesses need to be aware that if a blog has a PR friendly approach they are most likely to know the difference between a guest post of general interest to their readers and an advertisement for your business – and they are going to expect to be compensated if what you want them to publish is primarily an ad.

Here is how Kelli at 3boysandadog put it in a series of three guest posts on How to Score a Mommy Blogger: “If you want to “advertise” then you should be paying for it and if you want opinions you shouldn’t.” I put the link to that post in the Website field and from it you can reach the other two.