Comments on: Real Americans don’t care much about A-list blogs

By: cabraham

cabraham — Sat, 08 Oct 2011 13:45:52 +0000

People have maybe a finite amount of attention.

By: cabraham

cabraham — Thu, 06 Oct 2011 13:56:32 +0000

Thanks, David, for stopping by. As you know, I am a devoted reader of the FT because it is a major source of news for the global elite — and not just market advice but a little bit of everything. Same thing with regards to the Journal and the Times as well. And, I am so proud that social media and citizen journalism has influenced MSM in such pervasive ways, as well.

That said, I am, indeed, heavily invested in the Gelles brand because I really love all the people to the left and right of you and the man in your mirror as well so the bigger and better and stellar that brand is, the better, in my opinion.

Plus, I love running into your “posts” when I open up my Kindle in the morning.

By: David

David — Wed, 05 Oct 2011 16:45:32 +0000

Chris,

Good post, despite the flagrant product placement of the Gelles brand (I thought we'd gotten past the PayPerPost days!).

Though I think you got off track at the “People only have a finite amount of time…” graf, you're making the right point.

MSM, and especially vertical publications like TechCrunch and the FT, reach a small slice of the general population. Well done social media, and agencies like Abraham Harrison in particular (I'm guilty of product placement, too!), are well positioned to reach the 99 per cent.

While top down promotion from trusted media outlets is one way to get buzz, so is ground up interest by users who genuinely like a new product or campaign. That's good old virality.
-DG