Tactics to master on search, mobile, video, email, ads & more
Post by Josh Wardini
The Internet is constantly changing to accommodate dynamic consumers who continue to look for better ways to improve their online experience. This dynamic attribute affects digital marketing as well. Brands, small and big businesses, and marketers need to be updated with the latest changes in digital marketing if they want to rise through the Google ranks.
This year has brought some surprising changes to digital marketing. For example, influencers became more prominent on social media and other online platforms. They served as a major game-changer for companies hoping to build partnerships for a better shot at their target audience.
Another trend that is undoubtedly shaping digital marketing in 2019 is the apparent dominance of mobile devices over desktops. As the quality of handheld devices and even wearables continue to improve, more marketers are taking steps toward creating mobile-friendly campaigns.
This is just the start of mobile device dominance. A lot of experts are expecting more consumers to lean toward smartphones and tablets in the near future.
Companies should also begin to market themselves as secure and safe brands to transact online. This new trend is sparked by increasing concerns regarding online privacy and safety. Needless to say, people are now only willing to trust brands that can guarantee the safety of the data they gather.
Digital marketing in the near term
What’s next for digital marketing?
For now, signs suggest that companies need to begin focusing more on appealing to the audience’s emotions more than anything else. Simply put, relatable and engaging content will be more effective for the rest of the year and beyond. This is just one of the many trends that will shape digital marketing campaigns in the future.
We’ve compiled a comprehensive list of the latest digital trends that every marketer and brand should know. If you’re hoping to propel your company to rise against the competition, the following infographic will be worth the look.
Even if you’re just hoping to understand what consumers will be looking for next, you’ll definitely want to browse through this list of trends. Check it out online.