A beginner’s guide to using video marketing for your brand
Post by Tarun Reddy
How many videos does your business have online right now? If the answer is “None,” you’re missing out on an outstanding marketing tool. Why? 78% of people watch videos online at least once a week and 44% of us watch five or more videos a week.
To put that into perspective, nearly half of your prospective customers or clients watch several videos a day. If you haven’t started using video marketing yet, you’re falling behind the curve. Fortunately, this is a situation that you can quickly rectify.
To help you get started, we have a great infographic for you. It will serve as a crash course on the benefits and best practices in video marketing.
Not sure where to start? Then let’s go through some ideas to spark your creativity in creating the right videos for your brand.
These videos break down complicated topics and explain them in simple terms. If you’re introducing a new brand or a new kind of product or service, you’ll want to capture people’s attention by explaining a new concept or explaining why they need your service before moving on to tutorial videos, which are about how to use your service. You’ll see an example below from the Techquickie’s YouTube channel.
Tutorial videos provide useful information to your prospects. More importantly, they show your product in action and provide proof that it does the job it promises. Start by providing a basic tutorial on how to get the best use out of your product.
Then you can get a little more creative. Think about a problem that your prospects might have. Can your product or service fill the gap?
Say, for example, that you own a craft store, and you want to promote some new stamps and inks. You could create a tutorial showing people how to make a card using those items. The video below from Jennifer McGuire’s YouTube channel is a perfect example of how this could work for a small business.
Done properly, a good behind-the-scenes video gives your clients a chance to see how much work goes into each of your products. More than that, it conveys the tone of your brand and perhaps the culture of your company. In short, you’re showing customers the human side of your business. The example below is from the Mind Warehouse’s YouTube channel.
Are you planning a special event? Say, for example, you’ll be hosting a concert to raise funds for charity. Filming the event can be a useful tool to get more mileage out of it long after the event is over. Your prospects will be able to go on YouTube, enjoy the music and learn how civic-minded your company is.
Infographic: Video marketing statistics
Now that we’ve gone through some examples, let’s dive right into the infographic.