The post How to become one of the most respected companies in your industry appeared first on Inside Social Media.
]]>One of the most critical and popular aspects of my business, Spark Media Solutions, is live event reporting and production, where I, backed by my team, attend conferences and trade shows and report on the event from the editorial viewpoint of the client.
If my client is interested in a subject that happens to be the subject of a conference, then they want to be a participant in that conversation. They can do that through live event reporting. Depending on how you approach the reporting, that editorial voice can take the form of either being at the center of discussion, a voice on that topic, or that of a moderator who acts as a hub for all information on that topic.
By attending live industry events, one of my clients, Tripwire, an Internet Technology security company, did an excellent job making their presence felt across the security industry. This is the story of how Tripwire and my colleagues worked together to build relations and content with and for the leading voices in the security industry.
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Here’s what you’ll learn from this case study:
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The post How to become one of the most respected companies in your industry appeared first on Inside Social Media.
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