April 7, 2014

How to use a blog to personalize your brand


Or, how to make a large entity more relatable for the public

Target audience: Marketing professionals, business bloggers, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Erin Steiner

Erin-SteinerIn the past decade, blogs have gone from personal diary sites to must-have social media tools for people of every professional stripe. They’re how big companies, celebrities and even political figures help make themselves relatable, share information and connect with their audiences and markets. Today, as you surf through the blogosphere, it often looks more like a billboard highway than authentic communication.

As a blogger myself (and one who started just before the “blog boom” of mid-2004), this makes me sad. I love blogging. I love the connections it can forge when it’s done right. I love the communities social marketing can build. Continue reading

September 19, 2012

How to become a blogging superstar

People search more than 3 billion times a day on Google — and a lot of the results are blog posts.

Do you have what it takes to become a top-rate blogger?

Guest post by Neil Patel

While anybody can set up a blog, not everyone can take that blog and turn it into a world-renowned blog that ends up on Time Magazine’s best blog list or Ad Age’s Power 150.

The bad news is that you need some remarkable qualities to make it to the top. The good news is that just about everybody can learn those qualities. Let’s take a look at them.

Superstar bloggers are insane

Most superstar bloggers have one thing in common: They take risks. They take risks with their blogs and they take risks with their content. Your goal as a writer for your blog is to stop someone dead in their tracks nearly to the point that they can’t believe you just wrote what you just wrote. Continue reading