Mobli goes beyond Instagram as a visual social media platform

Turn on a New York based filter when you use Mobli.

We started working with Mobli about a month ago. When I met CEO Moshiko Hogeg for the first time, I was captivated by his passion and vision for Mobli and the concept behind this company, which is not just a mobile application but a whole visual social media platform that enables people to share moments of their lives from around the world.

Think of Mobli as a visual engine that lets you do a 360 around the world and see who’s doing what, where and when. People could be sitting in a café in Paris, watching a show in London, eating at a restaurant in New York, and Mobli brings all these visuals together to enable us all to see what a beautiful world we live in.

I used to be an Instagram freak, sharing photos on my iPhone. However, the minute I started using Mobli, I realized it let me do a whole lot more than I could on Instagram.

One feature that I particularly like in Mobli is the location based filters. When I am in New York, I have access to the New York based filter, when I am Silicon Valley I have access to the Silicon Valley based filter. This week as I attend TechCrunch Disrupt, I will have a special TechCrunch Disrupt filter, as you can see in the picture below. These filters can be time based or permanent. As a marketeer, I cannot help but think of all the branding opportunities that this opens for brands. Think about it – filters for resorts, filters for concerts, filters for sports events … the possibilities are endless.

Mobli was smart enough to understand that the reason that people share content, was to receive feedback from others.  People are looking for someone to tell them that they can relate to what they share and that they’ve been there too. I wrote about it here in this blog post from 2007. I’ve noticed that on Mobli much more than on any other photo sharing applications that I’ve used, I get a lot more feedback and support from the community.

You can see below the love that the Mobli community has for one another:

Not only does the Mobli community show support for one another but they also show their love for Mobli. See this video for example.

Mobli has come to a realization that other photo sharing applications have missed. I don’t necessarily need to be friends with you to have the same interests as you. We may both love animals and yet not follow one another in the social sense that we know today. Mobli enables you to watch specific channels that interest you and has channels that include cars, animals, nature, or even more topical subjects such as the US Open. Once you upload a picture to Mobli, you are able to select which category you want to upload it to, and obviously the more categories you add it to, the more exposure your picture gets and the more feedback you’ll receive. This is why you’re able to get a lot more exposure on Mobli than on other photo sharing platforms.

There are also some really cool additional features. “Around me” lets you see photos shared by people who are around you so if you are missing out on a concert that is nearby, you will be able to see pictures of it immediately and hop on over. Also, make sure you check out the web remote feature that enables you to scroll through photos on your computer via your smartphone device. This is a great feature for  pranks.

In conclusion and even though I am somewhat biased, I believe that Mobli is the most comprehensive visual social media platform to date and truly enables me to “see the world through other people’s eyes.”Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.