We’re headed for another new year, and 2016 promises to step up the social-media game once more Post by Adi Englander Apple will be launching its latest operating system, iOS 9, in September. Google has updated its algorithm to give far more priority to mobile search results. And pretty much every popular social media channel […]
The 3 major risks of using social media in your business
Social media is all fun and games … until a blunder, blooper or breach cripples your company image and drops your CMO to her knees Post by Adi Englander Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as […]
Best practices for nurturing B2B leads captured via social media
Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the […]