Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not […]
SEO? Start by adding value to your website
Quenching Google’s informational thirst will pay off for your business Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Imet my buddy Adam Viener for breakfast the other morning at the Silver Diner in Reston, Va. This is something we do seasonally. Adam is an AdWords guru, par […]
Google: Are authors replacing inbound links as the key to success in search?
Are authors replacing inbound links as the key to success in Google search? Here’s how to create a content strategy by enlisting top influencers to write for your sites.
Best practices for grassroots social media campaigns
Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition.
Google Hummingbird tries to remove the masks
Google’s Hummingbird attempts to tear the mask from hucksters, hustlers, spammers, charismatic leaders, and demagogues. With Google’s latest algorithm update, Google aspires to become a professional matchmaker, doing the background check, the profile due diligence, the assurance of compatibility required to make sure that you don’t waste your time.