Stay up to speed with changes to the world’s top search engine algorithm This is the first of a two-part series on Google Hummingbird. Also see: • Google Hummingbird tries to remove the masks Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, educators, Web publishers, journalists. Why is Google being such a […]
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
When selling social media, brand like a Realtor
Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field.
7 strategies for succeeding in the new Google Search
Showing up high in Google search results requires a new content and marketing strategy. Here are 7 strategies for succeeding in the new Google Search: Be newsworthy, interesting, social, better, funny, compelling and committed.