None of us own anything we do or create through our social networks. Upgrade your website to be more than just a landing page; learn how — and why — it can be your communications and engagement hub.
Let your customers in on your secret sauce
In a post-recession America, people are increasing interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. Be transparent with clients (and future clients) and you’ll be on your way to building a more trusted relationship.
Build social media equity, then spend it!
Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections.
Should you farm out some of your social media chores?
Your company needs a social media strategy, but you may not have time to maintain all of your outlets regularly. Find out how a hybrid approach with a partially outsourced system may be right up your alley.
Are you using updated keywords for your business?
If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. Know your industry buzzwords and keep your business current.