Linden Lab CEO Mark Kingdon and me chatting At the end of this past June, I wrote a simple blog post for DigitalNext addressing why I personally believe that the current hype around Twitter will be more sustainable than the short-lived Second Life craze. Bottom line, “Twitter is light, cheap, open and permanent, whereas Second […]
The Social Media Marketing Handbook
When I started my social media marketing firm three years ago I had an advantage. By autumn, 2006, I had passed through New Media Strategies as Technology Strategist and Edelman’s elite Public Affairs Online Advocacy team. Even so, my business partner, Mark Harrison, and I made a lot of mistakes, walked through mine fields, and […]
Helping a reporter out is big business for HARO
Brilliant inventions are usually both simple and elegant. Creating and maintaining a daily sponsored email newsletter that reaches influential movers and shakers is nothing new — it has comfortably existed since the early 90s. What Peter Shankman did, in creating Help a Reporter Out (HARO), was something supremely simple, graceful and generous, meeting a need […]
Chris Anderson live in DC at the GrowSmartBiz
It might sound odd but one of the biggest perks of having my own company is that I get to attend all sorts of cool conferences and meet all sorts of cool people. Ever since someone mistook me for Chris Anderson at a Mashable NY mixer, I have been interested in Meeting Chris Anderson. Well, that […]
‘Twitter for Dummies’: Twitter for everyone
OK, Twitter For Dummies should be called Twitter for Everyone. I may be considered a pretty heavy Twitter user and was #herebeforeoprah but even I really enjoyed getting into the heads of Laura @pistachio Fitton, Michael @gruen Gruen, and Leslie @geechee_girl Poston. If I were to boil Twitter for Dummies down, I would say that […]