Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community.
The inevitable rise of native advertising
Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content.
Google begins to integrate G+ & YouTube channels
Google Plus is becoming more embedded into everything that is Google. For instance, if you want to start vlogging on YouTube, you’ll now be required to create a Google+ account.
Enlist the power of the crowd for your next live event
Enlist the power of the crowd to spread the word about your next live event through social media. Chris Abraham explains why live events need a live feedback loop.
How to make the most of LinkedIn
LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. It should be a primary tool in your social media arsenal.